Austen Zecha, who started his working life as a Southeast Asian journalist in 1962, also served as a speech writer for the late U.S. Attorney General and subsequently U.S. Senator Robert Francis Kennedy. To establish the difference in mindset that would set RFK apart from the rest, Zecha helped him to change the age-old mindset of looking at things the way they are and asking why to instead seeing things that are not, and asking, why not? 

ISCI's philosophy draws inspiration from these words, which are even more relevant today. That inspiration gives us our operating principles of out-thinking, out-strategising and out-performing our competition and their predictable work for our clients' competitors.