Who We Are

Meet the people who shape our kind of Magic Marketing today.

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Nearly five decades ago, our journey in the world of advertising began in 1971 when our Founder & CEO, Austen Zecha, established his very first advertising & PR agency in Hong Kong. This agency, originally known as Reeve Zecha & Association, has since evolved into PTM communication and JWT, a name recognized globally. Austen's entrepreneurial spirit has not only driven this transformation but also led to the creation and successful sale of 11 influential agencies throughout Southeast Asia. These include distinguished names such as DMB & B, Landor & Associates, Edelman Public Relations, DFS/Saatchi & Saatchi Compton, and TBWA\Worldwide.

In 1994, he also marked a significant milestone with the establishment of Integrated Strategic Communications (ISC). Moving ahead to 2012, after a decade-long partnership with TBWA under the TBWA-ISC joint venture from 2001 to 2011, ISC Innovators emerged as an independent, full-service strategic communications agency.

Today, ISC International stands as a testament to our unwavering commitment to creating, communicating, and innovating. As an agency, we are dedicated to pushing the boundaries of what's possible in the world of advertising and strategic communications and with associates in Amsterdam, Jakarta, Honolulu as well as membership in the world's oldest independent agency network in the United States. Explore our services and discover how our seasoned expertise can elevate your brand.

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► PTM Communications/PTM Thompson 1974-1976
► AMC 1976-1982 (the then Dentsu representative agency 1977-1980)
► Saatchi & Saatchi Compton 1983-1993
► Edelman Public Relations 1983-1993
► DFS-AdStation 1985-1987 (before becoming part of Saatchi & Saatchi Compton in 1988)
► Integrated Strategic Communications 1994-2000
► TQPR Asia-Pacific 1994-2000
► TBWA-ISC 2001-2011
► Tequila-Myalo 2003-2011
► Wizard Media Dynamics/OMG 2008-2011
► ISC International 2012 to present

Our Heritage

Our Malaysian Legacy since late-1974:

About Us

We have a proud history in Malaysia, having won over 120 local and international awards for creativity and marketing effectiveness in all major industry categories since our beginnings here in 1974.

And our track record of building and growing local agencies for multinational joint-ventures is unparalleled. To date, we have started and grown 11 agencies to become regional leaders, from Hong Kong to Indonesia. Our expert, extensive network of business allies and associates in Asia-Pacific and beyond provides a resource platform that few agencies of our size can equal.

Our collective industry experience of nearly 300 years encompasses 48 PR and advertising agencies, 30 international brands, 22 leading Malaysian brands, and 11 regional launches for multinational household names – and counting. We are perhaps best known for our conception and work on the multi-awarded “Malaysia: Truly Asia” international campaign for Tourism Malaysia, quadrupling annual visitors to Malaysia and quintupling annual tourism earnings for the country in the campaign’s initial 12 years.

"Some men look at things the way they are, and ask why?

I dream of things that are not, and ask why not?"
- Robert F. Kennedy

Wise words from the great U.S. Attorney General and Senator, Robert F. Kennedy.
Wise words which our founder, Austen Zecha, helped RFK conjure, while serving as his speechwriter and legislative aide.

Wise words which still form the core of ISCI’s philosophy today.

Our
Philosophy

Our
Culture

We’re a fully integrated, medium-sized independent agency with a big heart. Our recent independence allows us to take a serious and personal interest in our clients' business. Our tightly-knit team has been making things happen in the Malaysian marketing scene for more than a decade now and we have enough battle scars to prove it. We’re a steely core with a soft edge; friendly when we want to be (which is always) and fighters when we have to be (which are almost as often).

And by remaining lean and mean, as well as owner-managers, we keep our costs down for clients.

Our
Key Team

This is your Team section. It's a great place to introduce your team and talk about what makes it special, such as your culture and work philosophy. Don't be afraid to illustrate personality and character to help users connect with your team.